Benetton Unisex Jacket Price Tag\n\n[front view with green logo]

Striking modernist design details on a Benetton jacket tag, reflecting the clean aesthetic of Massimo Vignelli; discover this piece of graphic history today.

massimo vignelli, vignelli associates

Massimo Vignelli (1931-2014): Italian design icon renowned for minimalist graphic designs, including the NYC subway map & corporate identities. Explore his legacy!

Vignelli Center for Design Studies

Explore the legacy of design at the Vignelli Center in Rochester, NY! Discover over 750,000 artifacts, including iconic works by Lella & Massimo Vignelli. Virtual tours & research await.