Mario is the most popular video game franchise of all time, selling over 260 million games worldwide. The character Mario appears in over 200 games on every Nintendo console ever made, and in the 1990, a survey discovered more children recognized Mario than Mickey Mouse. While the Mario series mainly features platform adventures, often involving the safe rescue of Princess Peach, it also includes role-playing, puzzle, racing, and educational games. The franchise further includes television shows, a live-action movie, comics, and promotional materials. Created by Shigeru Miyamoto in 1981, Mario first appeared as the protagonist Jumpman in Donkey Kong. As his name suggests, the character completed levels by jumping over barrels and climbing ladders to rescue the Lady kidnapped by Donkey Kong. In certain advertisements, Jumpman was named Mario, after the landlord of Nintendo of America