Air Floating Media imagines future Japan where individuality and diversity are more respected than today. And it expresses ‘food for individuals to enjoy hobbies’, and ‘food to enjoy favorite contents’ beyond ‘food to live’. The artist constructed the information like calories of food and contents that he loves through AR (Augmented Reality). The work realizes not AR which technically requires glasses or smartphones, but AR of a new form which can be experienced with naked eyes. Noriyuki Juni has been conducting research and investigation on human interface. Since 2011, he has especially focused in creating images in the environment or midair. By calling this technology Air Floating Media, he has been active in utilizing it as the new display medium. He is currently CEO of Air Floating Media Committee, visiting professor of Osaka University of Arts, and executive of Parity Innovations Co. Ltd. And CEO of ViREM LLC.