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DiaporamaKONSUM GENOSSENSCHAFT. E.G.M.B.H. BÄCKEREI JENA (Poster design)
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Giclée / Art Print
Museum-quality giclée or canvas print with fast production and flexible finish options. (
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KONSUM GENOSSENSCHAFT. E.G.M.B.H. BÄCKEREI JENA (Poster design)
Giclée / Art Print
Reproduction Size
-
Total Price
$ 63
Collectible Description
A Vision of Bauhaus Modernity
In the vibrant pulse of 1923 Germany, Alfred Arndt captured a moment where graphic design met the burgeoning spirit of industrial progress. His poster design for KONSUM GENOSSENSCHAFT. E.G.M.B.H. BÄCKEREI JENA serves as more than just an advertisement; it is a rhythmic dance of color and geometry that embodies the revolutionary essence of the Bauhaus era. The composition centers on a striking red umbrella, its bold presence anchored by sharp yellow and black accents that command the viewer's immediate attention. This central motif acts as a beacon, drawing the eye into a carefully constructed world where the mundane task of visiting a bakery is elevated to an aesthetic experience.
The technique employed in this piece reflects Arndt’s rigorous training under masters like Paul Klee and Wassily Kandinsky. There is a profound sense of structural balance achieved through the interplay of shapes. While the primary focus remains on the vibrant red umbrella, the artist subtly introduces secondary umbrellas in the background, creating a layered depth that guides the gaze across the canvas. The inclusion of small, silhouetted figures near the center and bottom-right corners breathes life into the graphic landscape, transforming a static design into a bustling, lived-in scene. These human elements provide a necessary scale, grounding the bold, avant-garde colors in a relatable, everyday reality.
Symbolism and the Spirit of New Construction
To understand this work, one must look through the lens of Neues Bauen—the "New Building" movement that Arndt helped define. The sharp lines and high-contrast palette are not merely decorative choices; they represent a break from the ornate, heavy traditions of the past in favor of clarity, function, and modernity. The umbrella itself can be viewed as a symbol of protection and community, fitting for a cooperative bakery (Genossenschaft) that served the people of Jena. The way the colors interact—the warmth of the yellow against the assertive red—evokes a sense of optimism and the bright dawn of a new industrial age.
For the discerning collector or interior designer, this reproduction offers a sophisticated touch of historical avant-garde charm. Its bold primary tones make it an exceptional statement piece for modern, minimalist, or mid-century contemporary interiors. The artwork does not merely occupy space; it activates it, providing a focal point that sparks conversation about the intersection of art, commerce, and social progress. Owning this piece is an opportunity to bring the intellectual rigor of the Bauhaus movement into a personal sanctuary, celebrating a time when every line drawn was a step toward a more structured and beautiful future.
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Artist Biography
early life and education
alfred arndt, a german architect, was born in elbing, germany in 1896. he studied draughtsmanship at a large machine factory in elbing, east prussia, before being conscripted into military duty during world war i. arndt's early artistic endeavors led him to join the wandervogel, a german nature-oriented youth movement, from 1915 to 1918.career and bauhaus affiliation
arndt studied at the staatliches bauhaus in weimar and at the bauhaus dessau from 1921 to 1926. notably, he took classes under renowned artists like paul klee, dora wibiral, and dorothea seeligmüller. his work in the wall painting department under wassily kandinsky from 1922 to 1924–1925 is particularly noteworthy.notable works and collaborations
arndt's most significant project was the construction of the haus des volkes (house of the people) in probstzella, thuringia, which he modified in the spirit of neues bauen. this project, commissioned by franz itting, showcases arndt's architectural prowess.teaching and later life
from 1930 to 1931, arndt directed the integrated building and interior design departments at the bauhaus dessau. he taught interior design, illustrative geometry, and perspective from 1931 to 1932. arndt left the bauhaus in 1933 and returned to probstzella with his family, working as an advertising graphic designer and architect.legacy
arndt's work can be seen in various collections, including those at the bauhaus dessau foundation. his legacy is a testament to the enduring influence of the bauhaus movement on modern architecture and design.- view arndt's work on ArtsDot.com
- read more about alfred arndt on wikipedia
- explore the bauhaus dessau foundation collection on ArtsDot.com for more works by bauhaus artists
alfred arndt
1896 - 1976 , Germany
Quick Facts
- Artistic Movement Or Style: Pre-Raphaelite
- Artists Or Movements Influenced By This Artist: ['Pre-Raphaelite Brotherhood']
- Artists Who Influenced This Artist:
- William Holman Hunt
- Dante Gabriel Rossetti
- Date Of Birth: June 8, 1829
- Date Of Death: August 13, 1896
- Full Name: John Everett Millais
- Nationality: English
- Notable Artworks:
- Ophelia
- Christ in the House of His Parents
- Place Of Birth: Southampton, England
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