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Purisoo

Explore the innovative designs of Minjin Choi, a South Korean designer specializing in industrial design & tech. Known for Purisoo water bottle & AI research.

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Purisoo is a reusable, portable, premium-design purification water bottle that protects you and your family from consuming contaminated water while outdoor trekking, traveling, and during disasters. With manual pumping, almost any water source can be purified and filtered into clean, safe drinking water. Just place the bottom of the bottle into any water resource. The pump draws dirty water through the filter, filling the bottle only with clean, drinkable water. Contaminated water is never stored in the bottle. Purisoo uses triple layer filtration to provide the most effective portable purification. Hollow-fiber membrane removes anything larger than 0.2μm. That is 99.9999% of disease-causing bacteria such as salmonella, cholera and E.coli; also removes 99.9999% of all protozoans like Giardia and Cryptosporidium. Active Carbon Fiber reduces viruses (e.g., Hepatitis A, SARS, Rotavirus) and heavy metals; also eliminates bad odors and taste such as Chlorine.

Artist Biography

Minjin Choi: Bridging Tradition and Innovation in Ceramic Sculpture

Minjin Choi’s artistic journey is a compelling narrative of cultural inheritance interwoven with a restless pursuit of contemporary expression. Born in South Korea in 2013, Choi’s work immediately signals a fascinating dialogue between the rich traditions of Korean ceramics and a distinctly modern sensibility. Initially trained as an industrial designer – a background that profoundly informs her approach to form and materiality – Choi’s transition into sculpture reveals a deliberate layering of disciplines, creating pieces that are both intellectually rigorous and deeply evocative.

Her formative years were spent immersed in the vibrant cultural landscape of South Korea, a nation with a centuries-long legacy of ceramic artistry. This heritage is not simply acknowledged; it actively shapes her creative process. Choi’s work frequently references Korean folklore, mythology, and philosophical concepts – particularly those relating to duality, balance, and the interconnectedness of nature and humanity. The influence of traditional Korean aesthetics, including subtle asymmetry, textured surfaces, and a restrained elegance, is evident in her choice of forms and techniques.

A Dual Path: Design and Sculpture

Choi’s unique trajectory began with a degree in Industrial and Product Design from Sungkyunkwan University. This initial training instilled within her a meticulous attention to detail, an understanding of spatial relationships, and a pragmatic approach to problem-solving – qualities that translate seamlessly into her sculptural practice. Simultaneously, she pursued a Master's/PhD in Computer Science & Engineering at Sungkyunkwan University, demonstrating a fascination with systems thinking and the potential of technology to inform artistic creation. This dual engagement is not merely academic; it’s a fundamental aspect of her creative philosophy – exploring how digital tools can be used to enhance, rather than replace, traditional craft techniques.

A pivotal moment in Choi's career was her involvement with Purisoo, the innovative water purification bottle designed by her team at U2 Systems. This project showcased her ability to translate complex engineering concepts into elegant and functional objects – a skill that informs her sculptural explorations of form and structure. Furthermore, her curatorial role for Google Arts & Culture’s “City Human” exhibition highlights her interest in engaging with broader cultural narratives and utilizing digital platforms to disseminate artistic ideas.

Exploring the Symbolic Landscape

Choi's recent work has increasingly focused on exploring the symbolic dimensions of plants, gardens, and landscape architecture. Her pieces aren’t simply representations of natural forms; they are meditations on ecological concerns, social structures, and the human relationship to the environment. Drawing inspiration from Korean garden design – a tradition deeply rooted in philosophical principles and cosmological beliefs – Choi creates intricate, layered sculptures that invite viewers to contemplate the complexities of our world.

Her use of materials is particularly noteworthy. Often incorporating elements like clay, wood, and found objects, she builds textured surfaces that evoke both the roughness of natural landscapes and the precision of industrial design. The interplay between these contrasting textures creates a sense of tension and dynamism within her sculptures – mirroring the inherent contradictions of the modern world.

Recognition and Future Directions

Choi’s artistic vision has garnered significant recognition, including being shortlisted for the Bio Art & Design Award (BAD) and receiving grants from Stimuleringsfonds NL. Her work has been exhibited internationally at venues such as MU Artspace, Het Nieuwe Instituut, and the Netherlands Consulate-General in Istanbul, demonstrating a growing global presence. Her commitment to fostering critical learning environments through teaching positions at institutions like SPD Scuola Politecnica di Design further solidifies her role as an influential voice within contemporary art education.

Looking ahead, Minjin Choi’s work promises to continue pushing the boundaries of ceramic sculpture while retaining a deep connection to Korean artistic traditions. Her ongoing research into systems thinking and AI suggests that she will continue to explore innovative ways to integrate technology into her creative process – creating sculptures that are not only visually stunning but also intellectually stimulating and environmentally conscious.

minjin choi

minjin choi

2013 - , South Korea

Quick Facts

  • Artistic Movement Or Style: Industrial design & tech
  • Full Name: Minjin Choi
  • Nationality: South Korean
  • Notable Artworks:
    • Purisoo water bottle
    • Google Arts & Culture exhibit
  • Place Of Birth: South Korea (2013)